Facebook Carousel Ads leading to our homepage and event landing page to create a seamless user experience with brand consistency as well as a scrolling flow through the ad. These ads saw an 80% increase in performance, with a high majority of the audience scrolling all the way through and clicking through to the landing page.
To insist the user does continue to swipe through, I used a "sneak peak" technique. This shows the design/imagery in the current frame bleeding off slightly into the next frame, making the viewer feel as if they have to scroll to see what's next.
promotion for Smart Social Summit NYC conference, highlighting networking opportunities, the location, and keynote speaker
promotion for SXSW 2018 event, highlighting live music, swag, and activations
promotion for Smart Social Summit London conference, highlighting networking opportunities and the location