Branding for nonprofit Fight for the Kite Foundation. I determined the title and mission statement for the organization, followed by executing marketing and creative strategy beginning with logo design, business card, letter head, and envelope layout.
I then incorporated knowledge gained earlier in the data collection stage and produced an info-graphic type promotional poster. For the poster I drew an image of a hand dropping a swallow in charcoal and scanned the drawings to later be edited in photoshop. Scattered hand drawn feathers are used as bullets for the facts, all coming together in a ghostly graphic poster that begs the attention of the audience.