Vrbo Citrus Bowl Rebrand
Ask: Conceptualize new messaging and visual identity for promotional and in-stadium creative to live for the next three year contractual partnership Vrbo + Citrus Bowl. Must tie in Vrbo brand pillars Family and Travel with athletics, specifically American football.
My Contribution: Ideate and develop the new creative direction "Family Travel Playbook" Lead cross-marketing teams to guide design, messaging, printed assets, in-stadium environmental graphics, halftime video ad and social video.
I was the on-site photographer during the game.
